Barrel Aged Management (BAM) is proud to serve as a strategic partner across the entire Virgin Hotels portfolio, a luxury lifestyle hospitality brand renowned for its heartfelt service, personalized experiences, and vibrant integration of local culture.
 

Our collaboration encompasses a broad spectrum of services, including concept development, financial efficiency optimization, and the innovative transformation of the lobby bar—known as the "heart of the hotel"—to seamlessly transition from a daytime service hub to a dynamic nighttime venue.
 

A significant aspect of our partnership involved assisting Virgin Hotels in integrating Virgin Limited Edition properties into their portfolio. Virgin Limited Edition is Sir Richard Branson's collection of unique, ultra-luxury retreats located in some of the most breathtaking settings worldwide, including the renowned Necker Island. This integration aimed to unify the distinctive luxury experiences of Virgin Limited Edition with the innovative and personalized approach of Virgin Hotels, creating a cohesive brand identity under the Virgin Hotels Collection.
 

Our role in this endeavor underscores BAM's expertise in strategic planning and operational execution within the hospitality industry. By harmonizing the unique attributes of Virgin's diverse properties, we have contributed to the creation of a unified and dynamic hospitality brand that resonates with both travelers and locals, offering unparalleled experiences across the globe.