The Broken Shaker, founded by Bar Lab Hospitality, has become one of the most celebrated cocktail bars in the world, known for its inventive handcrafted drinks and vibrant atmosphere. Originally a pop-up in Miami Beach’s Freehand Hotel, the Broken Shaker evolved into a permanent fixture and cultural landmark, inspiring expansions to cities like New York, Chicago, Los Angeles, and beyond. Recognizing the brand's immense potential, Bar Lab partnered with Barrel Aged Management (BAM) to strategically guide its growth and foster relationships with Generator Hostels, the parent company of Freehand Hotels.
 

BAM played a pivotal role in taking the Broken Shaker international, solidifying its status as a global leader in cocktail culture. By collaborating closely with Bar Lab and Generator, BAM helped identify and develop opportunities for the Broken Shaker to flourish in new markets while maintaining its signature charm and focus on quality. This partnership extended beyond the Shaker, with BAM assisting in the creation of Hoja, a modern Oaxacan-inspired concept. Hoja successfully debuted with two locations—one in Miami and another in Washington, D.C.—offering a fresh culinary and cocktail experience rooted in the flavors of Oaxaca.

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In addition to brand expansion, BAM provided strategic insights for growing Bar Lab and Generator’s hospitality portfolio. This included identifying potential acquisitions and aligning new concepts with the visionary approach that has defined the success of both the Broken Shaker and Bar Lab’s other ventures. By leveraging BAM’s expertise in hospitality development, the partnership has successfully expanded the reach and impact of these iconic brands, ensuring they resonate with diverse audiences across multiple markets.
 

This collaboration highlights BAM’s ability to scale beloved local brands into international destinations without compromising their authenticity. The successful acquisition of the Broken Shaker and Hoja by The Generator demonstrates the power of strategic partnerships in transforming creative concepts into enduring, global hospitality icons.